805 “A LETTER TO APTOS” WITH RYAN HOWARD

Art direction, campaign and title design, and production partner in film production for the 805 original film “A Letter to Aptos.” The 20 minute film tells the story of Ryan “R-Dog” Howard — professional mountain biker, Santa Cruz local, and 805 Authentico. The film takes you from his roots in Aptos, CA, the opportunities riding has given him, an interview with his mom, and why he always returns home.

Brand Manager & Producer: Nate Sheetz | Directed by: Brendan Lutes | Title Animation: Richard Shackelford

SOCIAL CAMPAIGN

Art direction and design for directional pieces; oversaw designer in full campaign execution. Digital push across social media platforms, email, youtube, and blog posts.

Production Design: Matt Beck \ Photography: Russell Holliday