805 Cerveza
Art direction, packaging and campaign design for 805 Beer’s first brand extension, 805 Cerveza. A mexican-style lager with lime. Easy drinking, lime included. A beer inspired by the the laid-back central CA lifestyle, enjoyed beyond any border.
PACKAGING
Packaging inspired by culture south of the border, while staying true to the roots of 805.
DIGITAL CAMPAIGN
Digital campaign included: campaign launch email, organic social media stories and post selects, digital web ads, YouTube and IGTV title cards, webpage banners, and more.
FILM
Beer launch spot featuring professional skateboarder Greyson Fletcher, local world-traveling surfer Nate Tyler, and psychedelic cumbia punk band, Tropa Magica.
In-store point of sale
Print campaign for in-store displays that aligns with packaging and aids in storytelling the 805 Cerveza brand story.
OUT OF HOME
Large-scale print design that included truck wraps and billboards.
![805-Cerveza_TruckWrap_Truck-2_MOCKUP.jpg[29].jpg](https://images.squarespace-cdn.com/content/v1/55255ff5e4b004d7b9c6642e/1604532150684-43WSP2WXKV89VE79BK2E/805-Cerveza_TruckWrap_Truck-2_MOCKUP.jpg%5B29%5D.jpg)
![805-Cerveza_Billboard-Mockup.jpg[97].jpg](https://images.squarespace-cdn.com/content/v1/55255ff5e4b004d7b9c6642e/1604532076989-IJAOMGS28YCDL9IGFYQO/805-Cerveza_Billboard-Mockup.jpg%5B97%5D.jpg)
View examples of process work here
All images and videos property of Firestone Walker.