Firestone Walker Brewing Co. Union Jack IPA

Packaging and campaign design for Union Jack IPA— a West Coast style IPA with huge flavor that packs a punch. Tasked with redesigning one of the company’s best selling beers, I was challenged to keep Union Jack’s British punk-rock roots, while bringing a new modern design that could be enjoyed by outdoorsmen and punks alike.

 
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Photo Credit: Drybar
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View examples of process work here

Photography by Drew Smith. All images property of Firestone Walker.