CALI SQUEEZE
Art direction, logo redesign, and packaging refresh of the existing look of Cali Squeeze to reflect the California State of Mind. A fruit-forward Hefeweizen that reflects the laid-back lifestyle and uncomplicated expectations of new generation beer drinkers, brewed with real fruit.
Individual Cans | Single Flavor 6-Pack Carriers | Variety 12-Pack Carrier
COMING SOON | Before & Afters, process work, and additional photography.
CALIFORNIA STATE OF MIND BRAND ANTHEM
Note: New packaging not reflected in video spot. Shot prior to packaging redesign to aid in relaunching the brand after being acquired by Firestone Walker Brewing Company.
